# identity.md

## Organization Overview
- **Company Name:** Pro-Lite
- **Mission:** To design and manufacture the best surf travel bags and accessories in the world, continuously pushing boundaries with timeless designs and innovative materials, driven by founding principles for surf accessory design.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Founded in 1982 by two traveling surfers, Bill Hapgood and Dav... (see https://prolite.com/pages/about-us). Location details forthcoming.
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:**
    - Bill Hapgood, Co-Founder (https://prolite.com/pages/about-us)
    - Dav..., Co-Founder (https://prolite.com/pages/about-us)
- **Team Structure and Departments:** Composed of a dedicated team and a network of global and regional ambassadors (athletes) who are a significant part of the Pro-Lite family. View the full list of global and regional pros at https://prolite.com/pages/team.
- **Company Culture and Values:** Driven by a passion for surfing and travel, committed to innovation, timeless design, and high-quality materials in surf accessory design. The company values its global and regional athletes as a core part of its family.

## Operations & Structure
- **Business Model and Operational Approach:** Specializes in the design and manufacture of high-quality surfboard travel bags, day bags, traction pads, leashes, and other surf accessories, continuously pushing boundaries in product development.
- **Location(s) and Geographic Presence:** Serves a global market, supported by a network of global and regional ambassadors. Specific operational locations are details forthcoming.
- **Key Partnerships and Affiliations:** Collaborates with a diverse group of global and regional surfing ambassadors who represent the brand's commitment to the sport and its community. Learn more about the ambassadors at https://prolite.com/pages/team.